Marketing Online Games for Business: Video Games and Gamification as Growth Tools

What are marketing online games?

Such games work as a tool for customer retention and engagement. The game helps the brand stand out in the market.

Why does business need a marketing game:

Increased customer retention: user returnability thanks to built-in promotions, rating systems and bonuses.

Attracting new audiences: the game spreads through social networks, messengers and newsletters, attracting a new base.

Alternative ways to run promotions: instead of classic giveaways or discounts, you offer interactive interaction with the product.

Strengthening brand recognition: the brand is integrated into the mechanics, graphics, characters and plot of the game.

One step ahead of competitors. You have a game with your brand, they don’t.

How it works:

• The game is created for a specific product or service of your company.
• Platform - browser, works on different devices, no download required.
• Inside the game you can set up bonuses, discounts, giveaways, leaderboards.
• Clients share the game link with friends, engaging new audiences.

Solution examples:

• Arcades and runners with brand elements.
• Quests and puzzles embeddable in advertising campaigns.
• Web games for giveaways with game mechanics (e.g., “find the discount”).

Timeline and budget:

Cost: from 490,000 ₽ for full-cycle video game development.

Timeline: from 4 weeks depending on complexity.

How to order marketing game development:

1. Fill out the form on midhard.com or write to us in any messenger.
2. Then we discuss goals, audience and format with you.
3. Within 1-3 days you receive a proposal with price and timeline.
4. We agree, sign the contract and start development.

An interactive marketing game is a modern tool that will make your brand stand out from competitors and attract new Clients.